It's a know fact that most health practitioners, lawyers and accountants tend to get business by way of personal referrals. This would obviously imply that unless they continued to do a good job that they would go out of business. Without perfect information flow this is not the case and we all know that there is no such thing as perfect information flow.
The other thing we need to take into account is that professions do tend to protect themselves wherever possible which further stifles the flow of perfect information. I have also noted that in certain countries there are professions where the blatant public (web) qualification of individuals is prohibited by law. These laws are in countries which promote free speech and equal opportunity no less.
With the new web there are certain Web sites which are gaining traction allowing you to view and give ratings and comments about individual practitioners in these fields. Here is a site where you can rate a doctor for example: http://www.doctorrate.com/ and there are others.
In light of the concepts outlined in the Book Wikinomics by Don Tapscott and Anthony Williams. I decided to go ahead and develop a product based on the idea outlined in the book as Peer Production. The final chapter of the book (The Wikinomics Playbook) was developed in a unique way by contributions from anyone who wanted to participate. Its this participative engine which creates innovation and my contribution is just one more cog in the giant wheel of the Economy2.0
http://www.wikinomics.com.au/component/attachments/download/1
You will need to register to download but that is simple and your details will be kept simply to know who is part of this download community.
Last night I was invited to contribute to a new business brain storming session. I was sourced due to my understanding of the new economy and the technology associated with it. The product if it does go to market is intended to revolutionise the medical profession giving power back to the patient by keeping them informed. It's a simple product and I was happy to say it ticked all the right Wikinomics boxes. The group's main dilemma during this initial session was who would pay to have it developed and what would the pricing model be. I was disappointed to see that most initially felt we should go to the big Corporates who stood to gain from future statistical information on stake holders, to ask for funding.
Two things needed to be made clear from the outset to the group in relation to Wikinomics.
Firstly the NetGeneration can see internet exploitation from afar and can qualify an internet scam at lightening speed. Its practically part of there genetic makeup. In the recent Olympic ticked scam what percentage of those caught out do you think were NetGeneration. Practically none!
Some of the reasons:
And what is the knock-on effect of all this?
Internal IT departments in companies still behave like gods instead of being the experts who are delivering good services.
By capturing the "deltas" of argument / discussion / creation on a daily weekly monthly basis in systems which relate to the particular "environment" in which they are being captured and then aggregating these, provides a knowledge pool. Web2.0 helps capture the "deltas" as well as creating tools which relate and appeal to the "environment" in which they are used. Systems can then aggregate and provide the ability to search and share experiences to prevent reinventing the wheel and slowing the operations down. The skill will be to present the knowledge pool back to the employees in a way that works for everyone. Dr Martin Porter at Cambridge University helped develop some very interesting Natural Language search algorithms back in the late 90's which disappointingly have still not been incorporated into our favourite search engines.
Aside: Your knowledge is often in the minds of others and this is your extended knowledge pool. Not to be forgotten and Web2.0's ability to maintain and tap ex-colleague relationships extends this and prolongs its useful life. In the future our employers will judge us on the quality/depth/proximity and not quantity of this extended Collaborative/Social Business Network
Recently I took the plunge to upgrade my laptop given the need to do more multimedia work. I looked at all the major computer store chains and none of them could come close to......yes, you guessed it, the world leader in online trading: e-Bay.
I had previously made a promise to myself never to order any electronic equipment over $1000 from e-bay after another rough experience I had a few year ago. On that occasion I had ‘won' a ‘NEW' Camcorder which ended up being used and there was practically nothing I could do about it.
My, how short my memory is. Now with nearly $400 to save by ordering the laptop on e-bay I did it at a total of $1385. The e-bay seller had a reasonable reputation at 98% positive feedback so all was looking good.
The more I think about it the more I feel that mass confusion is entering Facebook. The term "Social Networking" in my mind conjures up a concept of friends getting together. Correct me please if you don't feel the same? I still feel that in order to reduce confusion we should split this phrase into two:
Friendly Social Networking and
Collaborative Business Networking